How do you capture the essence of a new design studio? In 2019, designer Livia Lauber approached Disegno Works to help her create a new brand: Ensemble.
Disegno Works was asked to workshop different names for the brand, as well as create all texts, product descriptions and taglines for the Ensemble website and product packaging.
Ensemble creates everyday objects that gain their value through small-scale, artisanal production and considered, contemporary design, with every work a collaboration between expert makers and designers. Each piece is meant to feel personal rather than mass-produced, a quality Disegno Works wanted the texts to reflect.
Working closely with Lauber, Disegno Works conducted interviews with her and all of Ensemble's collaborators, before creating texts that were entirely composed from the designers' own words. This approach made sure that all product descriptions felt personal and special - just like Ensemble's own objects.