As one of the world's leading brands, Nike trusted Disegno Works to create a film capturing the finale of Unlimited You, its worldwide season of events, staged inside Shoreditch's Old Truman Brewery.
Combining video, lighting and music, the film was built to capture the experiential nature of the event as it actually felt in the room - the immersive workout experience Nike had staged, rather than a straightforward recap.
Working with a brand of Nike's scale meant matching production values to a global audience while still capturing something specific and local: one night, one brewery, one finale to a season of events built around it.
The finished film stands as a record of that night - and of what a global brand's experiential event looks like when someone else is trusted to capture it.