In 2016, Nike hosted a worldwide 17-day season of events called Unlimited You - a programme of events designed to present exercise and physical training as exciting, vibrant and kinetic.
The finale of Unlimited You was a unique training centre built around light, sound and video, which was installed in east London’s Old Truman Brewery. To document the space, Nike commissioned Disegno Works to film the event.
Unlimited You was designed to push athletes harder and faster, translating physical effort into a community space brought to life with cutting edge audio-visual design.
Our film responded to this energy with a narrative that emphasised movement and light, capturing the fluidity and joy of training, and emphasising the excitement and theatricality of the Nike space.