In 2025, Disegno Works was approached by Italian design brand Rimadesio to create programming for its flagship store in central London. The brand wanted to engage with the city's local design scene by hosting events that could bring an engaged crowd of architects and designers into its showroom.
We responded with Outside the Studio, a panel talk featuring leading designers Guan Lee of Grymsdyke Farm, Seetal Solanki of Ma-tt-er and Dominic Wilcox of Little Inventors that explored alternative design practices to traditional studio models. The talk drew a large crowd to Rimadesio during the London Design Festival - the busiest week in the city's annual design calendar.
The panel we created for Rimadesio was sympathetic to the company's position as a leading contemporary manufacturer, but moved it away from traditional branded content - a format that is often perceived as inauthentic and which is easily lost during the noise of a design festival.
Instead, we steered an open discussion that was relevant to both emerging designers and established practitioners, positioning Rimadesio as a brand with a key voice in leading the conversations that matter to contemporary designers in London.