Vibia, the Spanish lighting brand, commissioned Disegno Works to write press releases for Plusminus, an innovative new lighting system designed by Stefan Diez.
Our brief was to shape how Vibia communicates the product across three distinct audiences at once - the press, the public and design professionals - each needing a different level of technical depth and a different tone.
That meant writing releases that could hold Diez's design thinking, the system's technical capabilities and Vibia's brand voice together, coherent enough to be picked up and used as-is by trade and consumer press alike.
The result: a press launch for Plusminus that communicated a genuinely new lighting system clearly, to everyone who needed to understand it.