Vibia, the Spanish lighting brand, commissioned Disegno Works to write its product copy and press releases for Plusminus, an innovative new lighting system designed by Stefan Diez.
Plusminus adopts a radical new approach to lighting. Instead of relying on traditional wires, the product uses a specially developed conductive ribbon - a textile that can snake around a room to create beautiful immersive installations. At any point on the ribbon’s length, a light can be safely clipped onto the ribbon and receive full power.
We were asked to shape overarching texts that would allow Vibia to communicate the new product to three distinct audiences at once - the press, the public and design professionals - each of whom needed a different level of technical depth and a different tone.
The final texts combined accessible information on Diez’s design thinking, as well as details on Plusminus’s technical capabilities and Vibia’s distinct brand voice - a compelling shared narrative that could be picked up and used by trade and consumer press alike.